The 1 Reason You Won’t Make Enough Money

My nose softly wrinkled, like it does when confusion hits harder than clarity.

“What do you mean, scalable?” I snarked. Andrew looked at me, with the despondent glare of an older brother. “You need a business that isn’t hindered by your time, you or your knowledge. It must exponentially grow”.

Mind. Blown.

I was 21. What the heck did I know about business? Not enough, apparently.

  1. Susie’s a marketing coach, she knows she can work with a max. of five 1:1 clients per month. She doesn’t want to raise her prices, so she launches group coaching so she can work with 15 clients instead of one client. Next step? Launch a course. Now Susie has a smarter stream of revenue; she can sell 40 courses or 500, either way, it’ll take her the same amount of time. #marketingsmarts
  2. John owns a pizza shop. He’s making good coin, but there are only so many pizza lovers in one town. What does he do? He opens another one in another town. He starts to offer a delivery service. He builds an app to complement the delivery service. John then franchises his pizza shop. He now runs a well scaled business.

1. Be the 2020 version of you

Man. It’s incredibly important to think of yourself as the owner of a business TEN times larger than your current biz. Choose solutions that will serve what is AND what will come. Plan for the future, but start with your mind.

2. It’s all strategy, baby

Don’t you love that word? Without strategy, everything is meaninglessly actioned. Get inside your business right now. Think of how it operates, how the parts come together and how they make something beautiful. Now imagine what you want it to look like in 2020.

Put your #marketingsmarts cap on. Join the dots between your current reality + your 2020 goal. Is your 2020 goal realistic?

For example, Susie earns $15k in revenue per month. She wants to hit 200k per month by 2020. Right now she only offers 1:1 coaching and group coaching, she can hit her 2020 goal but she needs to charge $18k per 1:1 client. Gulp. Susie needs to realistically scale to hit her 2020 goal, which is why she’s launching a course.

3. Do you + do you well

Rome wasn’t built in a day, but it certainly wasn’t built with one set of hands. Concentrate on working on your business instead of IN your business – scalable business owners are experts at outsourcing. You might take a temporary financial hit, but it’s worth it in the long-run.

Build a team of freelancers to do what they do best so you can do what you do best. 

Finally, never feel ashamed of wanting to scale your business. Ever. Equally, don’t feel guilty if a scaled biz isn’t for you; it’s totally fine. The beauty of running your own business is the fact YOU control the shots!


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