My 3 Golden Rules Of Commitment

How will your January 1st 2019 look?

Yesterday, in my Facebook group, I touched on my 3 golden rules of commitment. The ones that helped me:

 x3 my income (I know )
 Drop 2 dress sizes
 Move from  to 
 Craft copy for small businesses, a British media company + multi-million dollar companies
 Finally, start my own business

This works.

Don’t take it from MY results. Take it from the two British behavioural experts that tested the framework of each commitment rule.

It’s time. 

Time to look back on this day next year + know you changed everything. Here. Now.

 Pick an overarching goal.

Get broad. Think big. Be specific. If you want to be debt free, retire your husband and to travel more then your overarching goal MUST be financial.

If you want to take on more clients but work less and become well-respected in your field/industry, then your overarching goal will be something like: ‘I want to become an EXPERT in my field.’

Write down all the ‘little’ things/goals you want.
 Link them to ONE overarching goal.
 This goal should be terrifyingly big. 

Did you know it’s scientifically proven that people who do this are extremely likely to turn their goal into their reality?

Write the goal down. Make the goal public. 

 Years ago I was unfit and unhappy. I ate too much and moved too little. I was a UK 12/US 14 + now I’m a UK8/US 4. I wasn’t in a great place – I WANTED to change – but it was tough. Then one day, a co-worker (my restaurant bud from the dishwashing days ) said: ‘Hey. LET’S GO RUNNING!’ And so we did.

Note: It was tough. It took us over TWO HOURS to run 8km.

But I wrote our distances down, I recorded my goals on our public work noticeboard AND finally, I told every single soul in work. I loudly and proudly told everyone I WOULD run 10km and I would lose weight.

I did. 

 

This is why coaches + mentors are such valuable assets to our business plans.

Pick someone (or many people) who won’t be afraid to call you out if you slack. You will need this. Hint: we, the go-getters in the Facebook group are YOUR partners.

Get serious. If you want to achieve whatever you want to achieve, you need to make sacrifices most people aren’t willing to make. It’s a small price to pay. 

The 1 Reason You Won’t Make Enough Money

My nose softly wrinkled, like it does when confusion hits harder than clarity.

“What do you mean, scalable?” I snarked. Andrew looked at me, with the despondent glare of an older brother. “You need a business that isn’t hindered by your time, you or your knowledge. It must exponentially grow”.

Mind. Blown.

I was 21. What the heck did I know about business? Not enough, apparently.

  1. Susie’s a marketing coach, she knows she can work with a max. of five 1:1 clients per month. She doesn’t want to raise her prices, so she launches group coaching so she can work with 15 clients instead of one client. Next step? Launch a course. Now Susie has a smarter stream of revenue; she can sell 40 courses or 500, either way, it’ll take her the same amount of time. #marketingsmarts
  2. John owns a pizza shop. He’s making good coin, but there are only so many pizza lovers in one town. What does he do? He opens another one in another town. He starts to offer a delivery service. He builds an app to complement the delivery service. John then franchises his pizza shop. He now runs a well scaled business.

1. Be the 2020 version of you

Man. It’s incredibly important to think of yourself as the owner of a business TEN times larger than your current biz. Choose solutions that will serve what is AND what will come. Plan for the future, but start with your mind.

2. It’s all strategy, baby

Don’t you love that word? Without strategy, everything is meaninglessly actioned. Get inside your business right now. Think of how it operates, how the parts come together and how they make something beautiful. Now imagine what you want it to look like in 2020.

Put your #marketingsmarts cap on. Join the dots between your current reality + your 2020 goal. Is your 2020 goal realistic?

For example, Susie earns $15k in revenue per month. She wants to hit 200k per month by 2020. Right now she only offers 1:1 coaching and group coaching, she can hit her 2020 goal but she needs to charge $18k per 1:1 client. Gulp. Susie needs to realistically scale to hit her 2020 goal, which is why she’s launching a course.

3. Do you + do you well

Rome wasn’t built in a day, but it certainly wasn’t built with one set of hands. Concentrate on working on your business instead of IN your business – scalable business owners are experts at outsourcing. You might take a temporary financial hit, but it’s worth it in the long-run.

Build a team of freelancers to do what they do best so you can do what you do best. 

Finally, never feel ashamed of wanting to scale your business. Ever. Equally, don’t feel guilty if a scaled biz isn’t for you; it’s totally fine. The beauty of running your own business is the fact YOU control the shots!


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